Added Value are inspired thinkers who bring passion to marketing insight and brand development for the world’s iconic brands.

Our role is to raise awareness of the group’s capabilities, generate high quality media coverage and support its client marketing programme. This includes writing press releases, articles and case studies such as ‘The Luxury Code,’ which explains the group’s insight into the global luxury market through to advising on messages and channels, carrying out extensive media relations and co-ordinating events aimed at clients and media influencers.

Our relationship with Added Value dates back over many years, reflecting the impact of our work in the media for the UK office, as well as for its US and China operations. The quality of press coverage continually generates new business opportunities among FTSE 100 and Fortune 500 companies, and has directly assisted the group in winning major projects.

Now in its second year, the Branding For Good Summit attracts media interest from across the globe, forming a central plank of the communications to position Added Value as experts in ethical marketing. While keynote research produced by Added Value in any of its offices worldwide is assessed for press opportunities and tailored to the UK audience by Grappa. Click here for the most recent example.